Select Your Current Situation

Choose the option that best describes your business:

Option 1: Lean (Broke)
You're not poor—poor is a mindset, being broke is a temporary situation. For a maid service company, this typically applies if you have 4 or fewer employees.

The calculator below helps determine your Max C.A.C(Client Acquisition Cost) at your level - Lean(Broke).

Option 2: Scaling (Stable)
You may not be crushing it, but you're steady. You drive a reliable car, though it may not be your dream car yet. Typically, this means your business generates less than $1 million in annual revenue.

The calculator below helps determine your Max C.A.C(Client Acquisition Cost) at your level. Scarling(Stable).

Option 3: Well-Funded
Your business is doing millions, and you're ready for rapid growth, aiming for 8 figures or more. While you don’t have to spend it all, you have the financial flexibility to invest heavily if you choose to.

The calculator below helps determine your Max C.A.C(Client Acquisition Cost) at your level. Well-Funded.

Choose the option that best describes your business:

Enter Average Ticket (First Transaction of a Client):

Enter the amount you typically charge for a client's first service. For example, if your initial service is usually $500, that’s the figure you should enter here.

Enter Profit Percentage:

This is the percentage of profit you retain after covering all costs—such as employee wages, overhead, management, supplies, etc. Most maid service companies typically have a profit margin between 15% and 20%.

Your Results(Average Ticket * Profit Percentage):

Your maximum allowable acquisition cost will be calculated by multiplying your average ticket by your profit percentage. This represents the maximum you can spend to acquire a client without losing money. You’ll break even on this first transaction, but it won’t cost you anything to secure that client.

Enter Annual Client Value:

To calculate this, multiply your average job ticket by the number of times a client uses your service in a year. If you’re unsure how many times you clean a client’s home annually,

click here. For example, if your average recurring client spends $180 per visit and purchases your services 20 times a year, the annual client value would be $3,600.

Enter your current Profit Percentage:

This is the percentage of profit you retain after covering all costs—such as employee wages, overhead, management, supplies, etc. Most maid service companies typically have a profit margin between 15% and 20%.

Your Results(Annual Client Value * Profit Percentage):

Your maximum allowable acquisition cost will be calculated by multiplying the annual value of a client by your profit percentage. This represents the maximum you can spend to acquire a client without losing money. While you don’t have to spend that full amount—which is higher than the industry norm—you’ll now invest in marketing with clarity, not fear.

Enter Lifetime Client Value:

To calculate this, multiply your average annual client value by the number of years your typical client stays with you. For example, if your average recurring client stays with you for 2 years and their annual value is $3,600, the lifetime client value would be $3,600 x 2 = $7,200.

Enter Profit Percentage:

This is the percentage of profit you retain after covering all costs—such as employee wages, overhead, management, supplies, etc. Most maid service companies typically have a profit margin between 15% and 20%.

Your Results(Lifetime Client Value * Profit Percentage):

Your maximum allowable acquisition cost will be calculated by multiplying the Lifetime Client Value by your profit percentage. This represents the maximum you can spend to acquire a client without losing money. You don’t have to invest the full amount—unless you're chasing rapid growth and willing to not take any profit—but knowing this will help now you’ll approach your marketing strategy with confidence and precision, not hesitation.